Face-to-face , second term, 30 hours of theory.

French

The course aims to give students an overview of the major trends in the theory of public relations and organizational communication. A second objective is to understand the key concepts of this communication.

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Main topics: the professional profile of the public relations representative; its main skills; the practice in light of the latest European Communication Monitor; major theories of communication and public relations, the four key concepts of the course: identity, influence, legitimacy and accountability; different disciplines and facets of the public relations representative.
Each key concept is illustrated by some case studies.

The course is taught in French. There are 7 courses of 4 hours, organised around lectures and coaching of works done in groups.

The four key concepts are the subject of a formal context by case study. These cases are treated in groups and work progress is evaluated over the coaching sessions.

The assessment is based on the presentation of the results of group work.

GREGORY Anne, 1996, Planning & Managing a Public Relations Campaign, London, Kogan Page, PR in Practice Series.
GRUNIG J.E. & HUNT T., 1984, Managing Public Relations, Holt, Rinehart & Winston.
LIBAERT T., 2008, Le plan de communication : définir et organiser votre stratégie de communication, Dunod.
MAISONNEUVE Danielle, 2005, Les relations publiques : le syndrome de la cage de Faraday, Presses de l'Université du Québec. MUCCHIELLI A., 2005, Approches constructivistes : étude des communications, Armand Colin, collection U Communication.

The course is based on a syllabus and a Powerpoint presentation. Both supports are available to students on the Ihecs e-campus.