Face-to-face , second term, 30 hours of theory.

French

Skill 1 - Ability to manage an organisation's presence in social and collaborative media
3. Design and implement interactive and collaborative communication tools and activities - harnessing an organisation's human, financial, material and legal resources, and taking constraints into account.

Skill 3 - Ability to mobilise an organisations' management team, staff and partners around interactive and collaborative communication projects.
1. Advise an organisation's decision-making bodies on interactive and collaborative communication topics (the objectives and strategies of communication, crisis resolution scenarios, the digital social revolution affecting organisations, etc.).
2. Present, explain and defend an interactive and collaborative communication project (notably to decision-making bodies) from its development phase through to the evaluation and reporting phase, in a clear, coherent and structured manner, in written and spoken forms, and in compliance with the organisation's communication requirements.
3. Identify, unite and mobilise the individual and collective skills present in the organisation with a view to implementing interactive and collaborative communication projects.
4. Identify relevant potential partners for an organisation; catalyse and support the creation of partnerships, including for action research activities.
5. Facilitate the sharing of information, experimental results and innovation in the field of interactive and collaborative communication; ensure that information from strategic intelligence gathering, audits, research and from an organisation's staff and operations is communicated to its decision making bodies.
6. Develop interdisciplinary practices and integrate culturally diverse approaches into an organisation's internal and external activities, including internationally.

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Mobilising and coordinating human resources (professionals and volunteers) participating in interactive and collaborative communication projects has become complex due to the diversity of skills and partners that need to be marshalled and the speed with which innovation is occurring in the field of digital social networks.
Graduates will be called on to lead interactive and collaborative communication project leaders. This course unit will therefore cover the following aspects of projects:
- Basic principles of Project Management: define goals/needs, create project brief (specifications), create processes, critical milestones, deliverables, validation phases, determining resource needs and work schedule.
- Roles of the project leader and steering team (client side), the prime contractor and other service providers; among final users, the roles of ‘produsers', testers etc.
- Human resource management: analyse the skills needed for a digital communication project, composition of teams and typology of contracts, motivational techniques, managing risks related to individuals, procedures for approving deliverables, ERP, digital collaborative platforms.
- Methods for Project Management: waterfall development methodologies, V-Model, iterative model, agile methodologies, dashboards.
- Strengths and limits of the principal contractual and legal clauses: property, liability, reversibility etc.
- Time management: workload distribution, PERT method, Gantt charts, ways of reorganising a schedule.
- Cost management: designing a budget, cash-flow management planning, cost control, calculating profitability.

This course unit alternates lectures with full-class discussion sessions designed to reflect on cases proposed by the lecturer or by students. Teaching techniques such as flipped classes and group work may also be used.
This Course Unit is part of the Masters' first annual block of
study.

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No recommended reading

This course unit is taught at the Institut supérieur de formation sociale et de communication (ISFSC)