Face-to-face , second term, 45 hours of theory.

French

Skill 1 - Ability to manage an organisation's presence in social and collaborative media
3. Design and implement interactive and collaborative communication tools and activities - harnessing an organisation's human, financial, material and legal resources, and taking constraints into account.
4. Design and implement a methodology for evaluating communication tools and activities, demonstrate good judgement in the interpretation of data and in taking appropriate corrective measures.
6. Ensure that the organisation's interactive & collaborative communication practices comply with the law, as well as with deontological and ethical norms.

Skill 2 - An excellent command of and ability to apply the methods, tools and channels of interactive and collaborative communication.
1. An excellent command of and ability to apply the main principles of the architecture, operation and security of an organisation's computer-based, telecommunications and digital social networks.
2. An excellent command of and ability to apply the languages and techniques used by different communication media (spoken word, written, photography, video, sound, graphic design and multimedia).
3. An excellent command of and ability to apply the methods and techniques used in the design, drafting, editing, referencing and sharing of content on social media and collaboration platforms.
4. An excellent command of and ability to apply the principal methods and techniques for gathering, processing and visualising data from the web environment.
5. Create, maintain and exploit internal and external communication networks in practice.
6. Optimise facilitation and moderation of online communities.

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For the Master in Strategy and analysis of interactive and collaborative communication :

This course unit trains students in the different steps involved in project to design and optimise the introduction of interactive and collaborative communication tools in an organisation. Its starting point is the academic acquis of the course unit in Strategy of Interactive and Collaborative Communication - as the goal is to deliver a communication plan.
The course unit in ‘Methodology in transmedia and cross-media communication' is the scholarly venue in which the first year Master's project is set, organised, supervised and assessed.
Students may specialise in the sector of activity of their choice. In addition, students may specialise in relation to the following two orientations, which may be cumulative:
• The choice between internal and external communication (advertising, organising events, media relations, patronage/sponsoring);
• The choice between the business sector and the not-for-profit sector in its broad sense (culture, health, education, public relations or political communication, social activism or citizen-based actions).
Students will work in sub-groups in line with their choices.
In this course unit students will:
• Gain hands-on and in-depth experience of interface ergonomics (text, visuals, sound and tactility) and will work on different text, video, sound formats on a range of platforms, including mobiles, taking into account the different types of interface and adapting writing to the uses of those platforms;
• Become familiar with the techniques of storytelling and produce different forms of multimedia and transmedia writing, including for serious games, in line with the potential of social media and the expectations of target users;
• Perform different interactive and collaborative communication activities (generate traffic, moderation, curation etc.) with respect to different types of online campaigns or events. This course unit uses a project-based learning approach: tutor's brief & guidance, design, implement and evaluate. It creates the conditions is which students can gain practical experience and prepare for their second year Master's integrated work placement and/or dissertation project.
For the Master 1 project, instructions are designed so that all students gain an experience of (1) storytelling, writing both text and audiovisual and transmedia in line with the formats and usages of the principal platforms, and (2) different interactive and collaborative communication activities such as generating traffic, moderation and curation.

Lectures

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No recommended reading

This course unit is taught at the Institut supérieur de formation sociale et de communication (ISFSC)