Face-to-face , first term, 30 hours of theory.

First term
Tuesday from 10:45 to 12:45 at 119 Marais 2100

English

At the end of the course, students should be able to :

- Analyse the environment of an organisation: macro-environment, industry and competitors and markets
- Identify strategic capabilities in terms of organizational resources and competences and analyze how they can provide a competitive advantage
- Understand the range of frameworks, tools and techniques needed for a strategic diagnosis (internal and external) and apply fundamental principles to specific cases.
- Understand the strategic choices at the business and corporate levels.

For the Bachelor in Business Engineering :

For the Bachelor in Economics and Management :

For the Bachelor in Information and Communication :

This course offers students a first look into the world of strategy. The course will follow the handbook “Exploring strategy. Text and cases” written by Johnson G., Whittington R., Scholes K., Duncan A., Regnér P. (2014) Pearson Education. The course will be structured as follows:
1. Introducing strategy
? Defining strategy
? Levels of strategy
? Mission and vision

2. Strategic diagnosis : the environment
2.1 The macro-environment
? Pestel Framework
? Scenarios
2.2 The industry
? Porter's Five forces Framework

2.3. Competitors and markets:
? Strategic groups
? Market Segments
? Strategy canvas and ‘blue oceans'

3. Strategic diagnosis: strategic capabilities
3.1. components and characteristics
3.2. ‘VRIO'
3.3. Diagnosing strategic capabilities
? Value chain
? SWOT
4. Strategic Choices
4.1 Business strategy
4.2. Corporate strategy and Diversification

5. International strategy

Classes and case study

Written exam : case study and MCQ

Required reading: Johnson G., Whittington R. , Scholes K., Duncan A., Regnér P. (2014) Exploring Strategy. Text and Cases. Pearson Education