Face-to-face , second term, 30 hours of theory.

Second term
Monday from 14:00 to 17:00 at 43 Botanique 6

French.

The aim of this course is to enable students to master the key theoretical concepts related to the three semiotic approaches presented. It also aims to help them acquire an analytical approach, involving the concepts developed, in order to understand the development of sense in different communication systems.

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The theoretical framework of the course addresses the three main semiotic approaches:
1) Structural approach
a. The fundamental model: general linguistics
b. Moving towards structural semiotics
2) Pragmatic approach
a. enunciation
b. the deictic context
c. interactional context
3) Cognitive approach
a. Thought-signs
b. Understanding from signs
- The Relevance Theory
- The Conceptual Metaphor Theory
- The Conceptual Blending Theory

From the theoretical concepts addressed, the course proposes an analytical framework to study different types of communication systems.

Lecture seeking interaction with students as well as sessions of analysis of communication documents.

Written examination that includes questions on the subject matter studied in class and a question of analysis of a communication document.

- Verhaegen Philippe, Signe et communication, Bruxelles, De Boeck, 2010
- Meunier Jean-Pierre & Peraya Daniel, Introduction aux théories de la communication, Bruxelles, De Boeck, 3ème édition, 2010
- Lakoff George & Johnson Mark, Les métaphores dans la vie quotidienne, Paris, Les Editions de Minuit, (traduit de l'américain par M. de Fornel), 1985
- Fauconnier Gilles & Turner Mark, The way we think. Conceptual blending and the mind's hidden complexities., Basic Books, 2002

As course materials, students have access to the presentations used during sessions (syllabus) as well as to reference books. Texts are also made available on eSaintLouis.