The programme leads to a 2-year Master’s degree in Strategy and Analysis of Interactive and Collaborative Communication. It has been set up in line with the Decree defining the higher education landscape and academic organisation of studies (7/11/2013) and corresponds to the European Qualifications Framework Level 7.
On completion of the Masters’ students will have gained/achieved the following skills/learning outcomes:
Skill 1 - The ability to manage an organisation’s presence in social and collaborative media
Learning Outcomes (students will be able to):
1. Perform prospective analysis of an organisation’s interactive & collaborative communication activities, taking into account the market in which it operates, as well as social, cultural, technological, commercial, political and legal contexts.
2. Design the objectives and strategy for an organisation’s interactive and collaborative communication plan, as part of its overall communication effort.
3. Design and implement interactive and collaborative communication tools and activities - harnessing an organisation’s human, financial, material and legal resources, and taking constraints into account.
4. Design and implement a methodology for evaluating communication tools and activities including demonstrating good judgement in the interpretation of data and in taking appropriate corrective measures.
5. Design and implement strategic intelligence tools; demonstrate the ability to exploit the results to catalyse and steer innovation in the organisation’s interactive & collaborative communication effort.
6. Ensure that the organisation’s interactive & collaborative communication practices comply with the law, as well as with deontological and ethical norms.
Skill 2 - Possess an excellent command of and ability to apply the methods, tools and channels of interactive and collaborative communication
Learning Outcomes (students will have/be able to):
1. An excellent command of and ability to apply the main principles of the architecture, operation and security of an organisation’s computer-based, telecommunications and digital social networks.
2. An excellent command of and ability to apply the languages and techniques used in communication (spoken word, written, photography, video, sound, graphic design and multimedia).
3. An excellent command of and ability to apply the methods and techniques used in the design, drafting, editing, referencing and sharing of content on social media and collaboration platforms.
4. An excellent command of and ability to apply the principal methods and techniques for gathering, processing and visualising data from the web environment.
5. Create, maintain and exploit internal and external communication networks in practice.
6. Optimise the facilitation and moderation of online communities.
Skill 3 - The ability to mobilise an organisations’ management team, staff and partners around interactive and collaborative communication projects.
Learning Outcomes (students will be to):
1. Advise an organisation’s decision-making bodies on interactive and collaborative communication topics (the objectives and strategies of communication, crisis resolution scenarios, the digital social revolution affecting organisations, etc.).
2. Present, explain and defend an interactive and collaborative communication project (notably to decision-making bodies) from its development phase through to the final evaluation and reporting phase, in a clear, coherent and structured manner, in written and spoken forms, and in compliance with the organisation’s communication requirements.
3. Identify, unite and mobilise the individual and collective skills present in the organisation with a view to implementing interactive and collaborative communication projects.
4. Identify relevant potential partners for an organisation; catalyse and support the creation of partnerships, including for action research activities.
5. Facilitate the sharing of information, experimental results and innovation in the field of interactive and collaborative communication; ensure that information from strategic intelligence gathering, audits, research and from an organisation’s staff and operations is communicated to its decision making bodies.
6. Develop interdisciplinary practices and integrate culturally diverse approaches in an organisation’s internal and outward-facing activities, including internationally.
Skill 4 - As a basis for personal critical reflection or use in research projects - use appropriate methods to gather, marshal and generate useful knowledge in the field of interactive and collaborative communication.
Learning Outcomes (students will be able to):
1. Demonstrate comprehensive understanding of the principal theoretical and methodological approaches in the field of social media and interactive and collaborative communication research.
2. Draw on knowledge from different disciplines to develop and defend personal critical reflection on the human and social implications of digital technologies, including relating to legal, deontological and ethical questions.
3. Undertake a novel action research project, applying theory and method with good judgement.
4. Present the results of a research project in a clear, coherent and structured manner, in written and spoken form, and in compliance with the norms for presenting and publishing academic work.
5. Keep personal expertise and practice up-to-date through strategic intelligence gathering on digital issues, social media and interactive and collaborative communication.
Teaching profile