Face-to-face , second term, 30 hours of theory.

Second term
Wednesday from 16:00 to 18:00 at 43 Botanique 1

French

The main aim of the course is to introduce students to media organisations, their strategies, and their recent digital development. It seeks to describe and analyse the socio-economic characteristics of the media industry, with a view to enabling students to better understand the Belgian, European, and global ‘mediascape'. The course places a particular focus on the causes of the structural change processes affecting the media world, in areas such as concentration of ownership, diversification, industry financing and internationalisation. It is a world, which, in face of a crisis affecting the press, including the collapse of advertising revenue, the advent and growth of the web, and the issue of ‘free' access to information, is faced with the challenge of rethinking its business model.

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Main topics of the course:

- The history of the media and the role of advertising
- The economic characteristics of a ‘media' business
- The production of news content
- The media industry: business costs and revenue
- Who's who in the advertising industry
- Media regulation and direct support to the press
- Diversification, financing trends, industry concentration, the internationalisation of the media
- The concept of "free-to-access"
- The economics of the web
- Overview of the main Belgian, European and global media businesses

- Lecture-format presentations supported by audiovisual case studies and the analysis of texts in class.
- The different themes being studied are illustrated through case studies drawn from the Belgian, European and global ‘mediasphere'.

Assessment involves a written examination with a focus on factual knowledge and the ability to intelligently link the different parts of the course.

- Frédéric ANTOINE et François HEINDERYCKX (2011), État des lieux des médias d'information en Belgique francophone, Bruxelles, Parlement de la communauté Française de Belgique Wallonie-Bruxelles.
- Jean-Marie  CHARON (2009), Stratégies pluri-médias des groupes de presse, in  : Les Cahiers du journalisme, n°20, («  L'économie du journalisme  »), automne, p.  54-74.
- Michel GASSEE (2005), L'aide directe à la presse en Communauté française (1973-2005), in  : Courrier hebdomadaire du CRISP, n° 1873, p.  1-47.
- Patrick LE FLOCH et Nathalie SONNAC (2005), Économie de la presse, Paris, coll. «  Repères  », ed. La Découverte.
- Michel MATHIEN (2003), Économie générale des médias, Paris, coll. «  Infocom  », Ellipses Marketing.
- Franck REBILLARD et Nikos SMYRNAIOS (2010), Les infomédiaires, au cœur de la filière de l'information en ligne, in  : Réseaux, n° 160-161, p. 163-194.
- Nadine TOUSSAINT-DESMOULINS (2011), L'économie des médias, Paris, coll. «  Que sais-je  ?  », Presses universitaires de France, 8e édition.

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