Face-to-face , first term, 30 hours of theory.

English

- Application and integration of prior basic knowledge of business economics
- Understanding the essentials of business modeling
- Understanding the essentials of entrepreneurship
- Understanding the dynamics of systems
- Understanding the principles of design thinking
- Solving business economics problems by using a system theory approach
- Model building
- Construction of dashboards
- Working in groups and presenting work.

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Students develop a business model for an new business idea. They may choose to develop the business model for their own present or future start-up company or for a fictious start-up company. The final product will take the form of a dashboard that can be used to strategically manage the company.
The course is mainly hands-on, but is strongly based on practical theory. This principle will also be reflected in the examination.

- Explanation (theory), followed by hands-on exercises.
- Students will team-up (group work) to work on the development of different business models. Each group will present its work to the others on a continuous basis so that fellow-students can comment.

The final grade will be determined by:
- Examination (out of session) on computer and/or paper (2 hours) on techniques, themes and application of tools (40%)
- Group work (60%). Grade awarded:
o Participation in the course (attendance in class and quality of the activity) In case of absence: please inform the teacher by e-mail. Each student is entitled to two absences without having to justify them. However, students must be present for the final presentation.
o Quality of the final work (content, technique, form and oral presentation)

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References, slides and data files can be downloaded from Moodle.