Face-to-face , first term, 30 hours of theory.

First term
Tuesday from 13:30 to 15:30 at 43 Botanique 6

French

The aim of this course is to explain the key theoretical concepts related to the three semiotic approaches presented. It also aims to construct an analytical approach from the concepts developed, in order to understand the meaning process of communication systems.

For the Bachelor in Information and Communication :

For the Bachelor in Political Sciences: General :

For the Bachelor in Sociology and Anthropology :

None

The three main semiotic approaches form the theoretical framework of the course:
1) Structural approach
a. The fundamental model: general linguistics
b. To a structural semiology
2) Pragmatic approach
a. Enunciation
b. Deictic context
c. Relational contexte
3) Cognitive approach
a. The sign-thinking
b. Understanding from signs
- The Relevance Theory
- The Conceptual Metaphor Theory
- The Conceptual Blending Theory

From the theoretical concepts presented, the course proposes to construct and analyse a communication system.

Theoretical part: presentation of the models and concepts, and analysis of examples.
Practical part: workshops to design a media device (project).
The course is organized mainly by distance learning:
- introduction of the course via Teams or in person, depending on the conditions that allow it;
- commented presentations of the different chapters in the form of videos accessible online;
- question and answer sessions on the theoretical part via Teams or in person, depending on the conditions that allow it;
- workshops on the project using remote collaborative tools.

On the one hand, the course is evaluated on the basis of an individual oral exam in session. It covers both the mastery of the theoretical part and the ability to analyze the media device produced by the students. On the other hand, the quality of this production and its presentation is evaluated collectively (group work).

- Verhaegen Philippe, Signe et communication, Bruxelles, De Boeck, 2010
- Meunier Jean-Pierre & Peraya Daniel, Introduction aux théories de la communication, Bruxelles, De Boeck, 3ème édition, 2010
- Lakoff George & Johnson Mark, Les métaphores dans la vie quotidienne, Paris, Les Editions de Minuit, (traduit de l'américain par M. de Fornel), 1985
- Fauconnier Gilles & Turner Mark, The way we think. Conceptual blending and the mind's hidden complexities., Basic Books, 2002

Students have access to course materials produced by the teacher from Moodle. They also find various texts that allow them to deepen certain theoretical points.
The theoretical part is largely based on the work of Philippe Verhaegen, Signe et communication (Brussels, De Boeck, 2010). Its reading is therefore highly recommended.